Tapping into your audience’s motivations is key to influencing them. When we prepare to engage with our stakeholders we have to consider what we want them to think, feel, do, and say in response, and ask ourselves: ‘why should they care?’. This presentation will introduce you to Reiss’ 16 Motivations, and how to use them to make an impact.
About
A communications specialist and accredited Chartered Institute of Public Relations (CIPR) Member, with experience working in Energy, Higher Education, Public Sector, Life Sciences, Waste Management, Retail, NHS, Professional Services, and Digital since 2008. Her niche of expertise helps clients overcome engagement barriers, and establishes skills that professionalises their approach and influences their audience.
About
A communications specialist and accredited Chartered Institute of Public Relations (CIPR) Member, with experience working in Energy, Higher Education, Public Sector, Life Sciences, Waste Management, Retail, NHS, Professional Services, and Digital since 2008. Her niche of expertise helps clients overcome engagement barriers, and establishes skills that professionalises their approach and influences their audience.
